Our prices start as low as $75.
Goggles states that a REASONABLE logo design starts at $100.
One should expect a simple logo design to cost approximately $100. A simple design is typically a logo with a well-defined company name and mark. Intricate patterns and complex lettering may increase the price of the logo. The finished design should be clear, unique and professional. The definition of simple will vary from person to person, which is why it is important to find a designer who works with their customers throughout the design process. An experienced designer will be able to produce good work if they have clear instructions.
Bottom line: At this price point, the designer should provide at least two concepts and two rounds of changes if the customer should need them.
An INTERMEDIATE design warrants a $400 to $700 price tag
A logo design with intricate patterns and fonts typically costs twice as much as a simple design, so expect to pay at least $400. The higher price tag typically comes with extras, including up to 10 original logo designs to choose from and unlimited changes until you are pleased with the results. A reputable company will provide custom concepts for business cards, envelopes and letterheads as well. You should also expect to receive a minimum of three concepts for each type of stationery.
Bottom line: Spending more gets you more bang for your buck in the way of creative talent and additional design services. Expect a sophisticated logo, saved in a variety of formats for your print and online branding needs.
Complex logo designs run $1,000 and up
If you’ve been in business for a while, and you’re ready to invest in the perfect, custom logo for the long-term, then it’s time to step up your game. Investing upwards of $1,000 will get you a team of dedicated designers with the knowledge and expertise to develop a powerful, creative logo with just the right blend of shapes, colors and typography. You’ll also get a higher level of specialty branding services requiring art direction and long hours spent at the drawing table. A reputable company will provide you with full ownership of your logo design, including all the files, fonts and color codes.
Bottom line: This investment delivers more illustrative, complex logos with custom artwork and the right look and feel for your business.
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